When I was trying to come up with a slogan for my author platform I wracked my brain for days. I wanted something that was easily remembered, unique, and representative of me, as well as my writing. However, my first few attempts either felt forced or were too dramatic. I don’t even want to list them here because that’s how embarrassing they are. Let’s just say my early slogans came off like something from a bad self-help book you find in the dollar store–catchy, corny and questionable.
Anyway, at some point, I eventually reverted to the basics. I’m talking about the five w’s: who, what, when, where, why, and how. I started asking myself the following questions:
Who did I want to reach? Readers and aspiring writers.